The Pulse of the Market Who Sets the Rhythm?
Exploring leadership, influence, and information diffusion across NASDAQ sectors
Motivations
Who really moves the market?
Financial markets are often portrayed as being ruled by a handful of giants.
But when an entire sector shifts, is it truly the leaders pulling the strings, or is that impression simply a byproduct of size?
In this project, we treat the Nasdaq not as a single voice, but as a set of sectors where firms have very different weights and roles. Rather than assuming large caps dominate, we test it: we rank companies within each sector and track how returns and volatility propagate over time.
Think of each sector as a group moving together — but not everyone steps at the same time. Below, we explore who tends to move first and who follows. We also compare two ways of “building the market”: one where big companies weigh more, and one where every company counts equally. Side by side, this tells us whether performance comes from a few giants or from the whole pack.
Do signals originate from industry leaders and cascade downward? Or do they form collectively, across companies of all sizes?
By following the data, and letting the charts speak, this project offers a clearer view of market power, sector dynamics, and how information actually diffuses through the Nasdaq.
Data Overview
-
NASDAQ Stock Market Dataset (Kaggle): daily OHLCV price data for stocks and ETFs + unified metadata (
symbols_valid_meta.csv) -
External Data: NASDAQ Company List (Kaggle): companies only, with Market Cap, Sector/Industry, and IPO Year (
companylist.csv)
External Dataset overview:
Click a sector bubble to reveal the full list of companies in that sector.
Exploring The Market
Let’s dive into our data !
We start by stripping the dataset down to what matters for our question: single firms.
For the first part of the project, we therefore exclude ETFs (we only use some of them in the last section) and focus on individual NASDAQ-listed companies.
To enrich the metadata dataset, we merge it with the external company list, adding key descriptors for the 2,074 remaining stocks (market cap, IPO year, sector). With the universe cleaned and mapped, we can finally “see” what the NASDAQ looks like once split into sectors:
A first striking pattern is how uneven size is within sectors: the top 5% firms by market cap often capture a large share of the sector’s total value. The magnitude differs across sectors, but the takeaway is consistent: sectors may contain many firms, yet value can still be concentrated in a handful of giants (in terms of market cap), exactly the kind of structure where “leadership” effects could emerge.
To complement this snapshot of “size”, we use IPO year as a proxy for sector growth through new entrants: the stacked area chart tracks the cumulative number of listed companies by sector. This helps compare sector dynamics as some expand steadily while others remain relatively stable. This also motivates that there must be additional ranking dimensions beyond market cap (e.g., how established a company is, and how “crowded” its sector is).
This section sets the stage for the next steps, as we now have handful of elements to hierarchize the companies within each sector, to then be able to process our leadership analysis, testing whether influence follows the same concentration patterns (or not).
Hierarchizing Market Participants
How should companies be sectorized and hierarchized?
–> Building the Power Score: Beyond Market Cap
To answer whether the most powerful firms are also the most influential, we need a way to rank companies that goes beyond simple market capitalization. Size matters, but influence is multidimensional.
💡 The Challenge: Market cap alone doesn't tell the full story. A company might be large but have low trading activity, or be volatile despite strong returns. We need a composite measure that captures multiple dimensions of market power.
The Five Pillars of Power
We construct a Power Score that integrates five key financial indicators. Each metric captures a different dimension of market strength:
Market Capitalization
What it measures: Company size and financial solidity
Why it matters: Larger firms typically have more market impact and stability
Trading Volume
What it measures: Average daily liquidity and investor attention
Why it matters: High volume = high visibility and market participation
Mean Return
What it measures: Historical annualized performance
Why it matters: Sustained returns build investor confidence
Volatility (Inverse)
What it measures: Price stability (measured as inverse volatility)
Why it matters: Lower volatility signals resilience and institutional appeal
Age Since IPO
What it measures: Company maturity and time in public markets
Why it matters: Established firms have reputational and structural advantages
How We Weight Each Factor
Not all metrics are created equal. Based on financial research and market dynamics, we assign weights that reflect each factor’s importance in determining market power.
The Power Score is constructed as a weighted combination of five standardized indicators:
| Metric | Weight | Interpretation |
|---|---|---|
| Market Capitalization | 0.40 | Size and financial solidity |
| Trading Volume | 0.25 | Liquidity and visibility |
| Mean Return | 0.15 | Performance over time |
| Inverse Volatility | 0.10 | Price stability |
| Age Since IPO | 0.10 | Firm maturity and credibility |
Weights sum to one and ensure that no single dimension dominates the ranking.
💡 Why standardization? Without it, market cap (in billions) would dominate over returns (in percentages). Z-score normalization puts everything on the same scale (mean 0, standard deviation 1), so each factor contributes proportionally to its weight.
Visualizing the Power Hierarchy
Explore the top companies by Power Score across different sectors. Use the filters to dive deeper:
Real-World Context
"Market cap tells you who's big. Power Score tells you who matters."
— Our approach to identifying true market leaders
Why This Matters
Beyond Size: A smaller company with high volume and strong returns might rank higher than a larger, less active firm.
Sector-Specific: Rankings are computed within each sector, so we compare apples to apples.
Robust & Tested: We validate the Power Score across different time periods to ensure stability.
What’s Next?
This Power Score becomes the foundation for our leadership analysis. Once we’ve ranked companies within each sector, we can investigate:
- Do high Power Score companies lead price movements?
- Is influence proportional to power, or are there surprises?
- How consistent are leadership patterns over time?
→ Next: We'll use these Power Scores to identify leaders and followers, then analyze how information flows between them. The results might surprise you.
Technical Details: Standardization & Weight Selection
Z-Score Normalization
All quantitative variables are standardized to ensure comparability:
\[ x_i' = \frac{x_i - \mu_x}{\sigma_x} \]where \(\mu_x , \sigma_x\) are the mean and standard deviation across all companies.
Weight Constraints
The weights satisfy:
\[ w_k \ge 0, \quad \sum_{k=1}^{5} w_k = 1 \]Complete Formula
The full Power Score formula:
\[ S_i = w_1 \cdot Cap_i + w_2 \cdot Vol_i + w_3 \cdot Ret_i + w_4 \cdot (1 - Vol_i) + w_5 \cdot Age_i \] with \[ w_1 = 0.40, w_2 = 0.25, w_3 = 0.15, w_4 = 0.10, w_5 = 0.10. \]Analysis of Stock Leadership
Rather than assuming leadership a priori, we let the data reveal which companies tend to move first.
We conclude by revisiting our main research questions and summarizing the empirical insights provided by the leader–follower analysis.
How do we define a “leader” and a “follower” in stock movements?
A leader is a stock whose past daily returns improve the prediction of another stock’s future returns. A follower is a stock that reacts with a short delay to movements in the leader.
In practice, leadership is assigned only when two conditions are met:
- a statistically significant lead–lag correlation at a positive time shift, and
- a Granger causality test confirming predictive precedence in one direction.
How can directional influence be detected within sectors?
Directional influence is detected through a two-step statistical pipeline. First, cross-correlation analysis identifies candidate lead–lag relationships. Second, Granger causality tests verify whether past returns of one stock improve prediction of another beyond its own history.
Only relationships supported by both steps are retained, ensuring that detected links reflect directional predictability rather than simple co-movement.
Can daily return time series reveal short-term influence?
Yes. Daily return series are sufficiently granular to reveal lead–lag effects over horizons of a few trading days. While these effects are moderate in magnitude, they are statistically meaningful and consistently detected across multiple sectors.
Are leader–follower dynamics consistent across sectors?
No. Leadership patterns are strongly sector-dependent. Some sectors exhibit structured hierarchies with multiple leaders, others display only a few isolated leader–follower pairs, and several sectors show minimal detectable leadership.
Sectors such as Health Care, Energy, and Transportation tend to form denser and more structured leadership networks, suggesting faster or more coordinated information transmission within these industries.
Detecting Leadership in Stock Movements
Financial markets rarely move in isolation. Price changes in one firm are often followed—sometimes within days—by reactions in others. We search for short-term leader → follower relationships within sectors and visualize how information appears to flow across companies.
What “leadership” means here
An arrow from A to B means that A tends to move first and B tends to react afterward over a short delay. This is a statistical notion of predictive precedence, not a claim of true economic causality.
How a link is selected
We first screen for short lead–lag alignments between two return series across small delays (up to 7 trading days). Then we keep only pairs that pass a directional predictability test (Granger causality) in one direction but not the reverse.
Mathematical details
Lead–Lag Cross-Correlation
For each ordered pair of stocks \( (i,j) \) within a sector, we test whether movements in \( i \) tend to precede movements in \( j \) by computing:
\[ \rho_{ij}(k) = \mathrm{Corr}\!\big(r_{i,t},\, r_{j,t+k}\big), \qquad k = 1,\dots,7 \]Granger Causality Test
To establish directionality, we compare a baseline autoregressive model to an augmented model that includes lagged returns of the leader:
\[ r_{j,t} = \alpha + \sum_{\ell=1}^{p} \beta_\ell r_{j,t-\ell} + \sum_{\ell=1}^{p} \gamma_\ell r_{i,t-\ell} + \varepsilon_t, \qquad p = 3 \]Interactive Sector Leadership Heatmap
This heatmap shows, for each sector, how strongly each stock (rows) appears to lead others (columns) based on our cross-correlation.
Leader–Follower Network Graph (per sector)
Each node is a stock. Arrows point from leader → follower. Edge thickness reflects the strength of the relationship (|correlation|).
• Nodes represent companies in the selected sector.
• Arrows point from the Leader → Follower stock.
• Thickness of arrows represents the strength of the statistical link (|correlation|).
• Hover over a node to see the ticker.
• Drag nodes to explore the structure.
Sector-by-Sector Leadership Insights
The analysis identifies sparse but structured leader–follower relationships within sectors. Rather than dense interactions, leadership effects concentrate around a limited number of firms and propagate in clearly defined directions.
Basic Industries
Leadership is shared among several industrial firms, with Steel Dynamics (STLD), WD-40 Company (WDFC), and Matrix Service (MTRX) acting as upstream movers. Their influence propagates toward firms such as Stericycle (SRCL) and Codexis (CDXS), forming a layered but non-centralized structure.
Capital Goods
A small group of technology-oriented firms drives leadership. II-VI (IIVI) and Mercury Systems (MRCY) initiate movements that are followed by Nordson (MKSI) and FLIR Systems (FLIR), producing clear and directional influence paths.
Consumer Durables
Leadership is fragmented across independent channels. American Superconductor (AMSC), Central Garden & Pet (CENT), and iRobot (IRBT) each lead specific followers, resulting in localized influence rather than a single sector-wide hierarchy.
Consumer Non-Durables
The sector is characterized by a few strong but isolated links. Fossil Group (FOSL) leads Crocs (CROX), while Columbia Sportswear (COLM) influences Sanderson Farms (SAFM), with limited interaction beyond these pairs.
Consumer Services
Leadership is highly concentrated. DISH Network (DISH) emerges as the sole leader, with its movements preceding those of Starbucks (SBUX), indicating a narrow but detectable information channel.
Energy
Energy exhibits one of the strongest leadership structures. Firms such as TUSK Energy (TUSK), Diamondback Energy (FANG), and Viper Energy (VNOM) influence multiple downstream companies, including Centennial Resource Development (CDEV), reflecting strong and widespread propagation effects.
Finance
Leadership is distributed among several financial institutions. Carlyle Group (CG), SEI Investments (SEIC), and Principal Financial (PFG) influence firms such as Ameritrade (AMTD) and T. Rowe Price (TROW), forming a sparse but multi-path network.
Health Care
Health Care displays rich internal structure. Biomarín (BMRN), Intuitive Surgical (ISRG), and Gilead Sciences (GILD) act as prominent leaders, influencing firms such as Vertex Pharmaceuticals (VRTX) and Hologic (HOLX) through both positive and negative effects.
Miscellaneous
Leadership is spread across platform-oriented firms. HealthEquity (HQY), CoStar Group (CSGP), and MercadoLibre (MELI) influence several followers, including Zillow Group (ZG) and GoPro (GPRO), producing moderate but consistent directional links.
Public Utilities
The sector shows multiple localized leadership relationships rather than a dominant hub. Firms such as NextEra Energy (NEXT), ADTRAN (ADTN), and Spark Energy (SPKE) influence utilities like Clean Energy Fuels (CLNE) and Casella Waste Systems (CWST).
Technology
Leadership is driven by large platform and semiconductor firms. Broadcom (AVGO) leads both Apple (AAPL) and Microsoft (MSFT), while Meta Platforms (FB) and Adobe (ADBE) form an opposing influence channel, highlighting delayed information transmission.
Transportation
Transportation exhibits multi-channel leadership across logistics and airlines. Old Dominion Freight Line (ODFL), Hub Group (HUBG), and JetBlue (JBLU) influence firms such as Ryder (RYAAY) and Werner Enterprises (WERN), forming a well-connected but non-centralized network.
Takeaway
Across sectors, leadership effects are directional, heterogeneous, and concentrated. A limited set of firms consistently act as short-term influencers, while most stocks respond passively or exhibit no detectable leadership dynamics.
ETFs vs Equal Weighted Portfolios
What does ETF analysis reveal about the performance of market leaders,sector averages, and followers, and about overall market concentration? How does survivorship bias impact the validity of our conclusions, and what steps can be taken to reduce its effects? Which time window should be analyzed?
Introduction
This analysis explores the long-term performance dynamics between two distinct investment approaches within the NASDAQ market: Value-Weighted (ETFs) and Equally-Weighted Portfolios.
Beyond a simple performance comparison, this study serves as a proxy for understanding market structure:
Market Leaders (ETFs)
Value-weighted indices give more importance to large firms, representing the dominance of market giants.
Market Followers (Equally-Weighted)
By treating every company the same regardless of size, these portfolios capture the collective behavior of the broader market, including small and mid-sized firms.
We apply this comparative framework at two levels:
Global Analysis
Comparing a general value-weighted benchmark against a comprehensive Equally-Weighted portfolio of all eligible NASDAQ stocks to assess overall market drivers.
Sector Analysis
Focusing on four major sectors (Health Care, Finance, Technology, Consumer Services) to see if these patterns hold true across different industries.
Global Analysis
Comparing a general value-weighted benchmark against a comprehensive Equally-Weighted portfolio of all eligible NASDAQ stocks to assess overall market drivers.
Sector Analysis
Focusing on four major sectors (Health Care, Finance, Technology, Consumer Services) to see if these patterns hold true across different industries.
Key Question: Is market performance primarily driven by the concentrated power of a few “Leaders”, or does the diversified strength of the “Followers” provide a superior edge?
Methodology
🔬 Our Approach: We compare two investment philosophies using rigorous data science to understand whether market performance is driven by a handful of giants or by the collective strength of the broader market.
1. Conceptual Framework: Leaders vs. Followers
Market Leaders
Value-Weighted (ETFs)
Weights proportional to market cap. Performance driven by large-cap firms.
Market Followers
Equally-Weighted (Portfolios)
Equal weight (1/n) for every company. Captures broader market participation.
📊 Interpretation Logic:
• If ETF > Equally-Weighted → Leaders dominate (concentration wins)
• If Equally-Weighted > ETF → Followers outperform (breadth wins)
2. Data Sources & Preparation
📂 Dataset #1: NASDAQ Company List
Metadata including Sector, Industry, and Market Cap to classify firms.
📈 Dataset #2: Stock Market Data
Daily price data (Open, Close, Adjusted Close) to compute returns.
🔧 Data Cleaning Rules
Time Period:
15 years (2005–2020)
Inclusion Criteria:
2+ years historical data (2,074 stocks)
Outlier Handling:
Daily returns clipped at ±50%
Quality Check:
Remove data errors & anomalies
3. Portfolio Construction
📌 Equally-Weighted Portfolios
📌 ETF Benchmarks
4. Limitations: Survivorship Bias
The Survivorship Bias Challenge
Our NASDAQ dataset includes only companies listed in 2020. Firms that went bankrupt, were delisted, or merged before 2020 are excluded. This primarily affects small and mid-cap firms and may lead to:
5. Global & Sector Benchmarks
6. Performance Metrics
Annualized Returns
Geometric average of yearly growth rates.
Volatility
Annualized standard deviation of daily returns.
Sharpe Ratio
Risk-adjusted performance measure.
Cumulative Returns
Total growth over the 15-year period.
Global Market Analysis
We begin with an overview of the entire NASDAQ market, comparing the Fidelity Nasdaq Composite Index Tracking Stock (ONEQ) against our Equally-Weighted Global Portfolio (composed of 2,074 stocks).
Use the dropdown menu below to explore how this relationship changes over different time horizons:
Over this 15-year period, the equally-weighted portfolio (EW) demonstrates the power of "Market Breadth". While the ETF (ONEQ) is driven by a handful of giants, the EW benefits from the explosive growth of mid-caps during recovery phases (2009-2013), building a lead that allows it to withstand the late dominance of Big Tech. Note: Due to the long duration, these results might be partially influenced by Survivorship Bias.
Temporal Dynamics: The 2015 Regime Shift
To understand exactly when and why market leadership changed, we combined a discrete time-period breakdown with a rolling window analysis. Both methods point to a structural pivot in the middle of the last decade.
1. Discrete Period Analysis
We first broke down returns into four distinct market phases. The interactive visualizations below highlight the dramatic reversal in fortune across different time periods:
| Period | ETF Return | EW Return | Difference | Market Context |
|---|---|---|---|---|
| 2005-2008 | -6.89% | 0.77% | +7.66% | Pre-crisis period |
| 2009-2012 | 17.45% | 32.56% | +15.11% | Post-crisis recovery |
| 2013-2016 | 15.89% | 19.62% | +3.74% | Mid-bull market |
| 2017-2020 | 10.90% | -3.99% | -14.89% | Late bull & COVID |
2. Rolling Window Visualization
The reversal is even more apparent when viewed dynamically. The chart below shows the rolling 2-year return difference, pinpointing the “Regime Shift” specifically to the 2014-2016 period.
Rolling 2-year returns comparison. Green areas indicate periods where the Equally-Weighted portfolio (Followers) outperformed.
The “Pivot Point” (2014-2016):
- The “Breadth” Era (2009–2014): Post-crisis recovery was broad-based. Small and mid-cap companies (“Followers”) grew faster than established giants. This was a “stock picker’s market.”
- The “Concentration” Era (2015–2020): A clear regime shift occurred around 2015. Investors flocked to “Safe Haven” mega-caps (GAFAM), causing the standard ETF to outperform significantly while the average stock lagged behind.
Sector-by-Sector Analysis
Health Care Sector (IBB)

Performance Highlights:
- Equally-Weighted Return: 15.99% annually
- ETF Return: 9.95% annually
- Outperformance: +6.04% in favor of EW portfolio
- Sharpe Ratio: EW (0.78) vs ETF (0.42) - 86% better risk-adjusted returns
Insights: The Health Care sector shows the strongest outperformance of equally-weighted portfolios. With 564 stocks analyzed, the diversification benefits are clear. The biotech and pharmaceutical industries have significant variation between large-cap leaders and smaller innovative companies, allowing equally-weighted portfolios to capture growth across the entire sector spectrum.
Key Observations:
- EW portfolio showed remarkable resilience during market downturns
- Consistent outperformance throughout the 15-year period
- Higher volatility in EW portfolio was more than compensated by superior returns
Finance Sector (FTXO)

Performance Highlights:
- Equally-Weighted Return: 0.98% annually
- ETF Return: -7.55% annually
- Outperformance: +8.53% in favor of EW portfolio
- Sharpe Ratio: EW (0.05) vs ETF (-0.27) - ETF had negative risk-adjusted returns
Insights: The Finance sector tells a dramatic story. The 2008 financial crisis devastated large financial institutions (heavily weighted in the ETF), while the equally-weighted portfolio, by diversifying across 484 financial stocks, managed to stay positive. This is a powerful demonstration of how equal weighting can protect against sector-specific crises that disproportionately affect market leaders.
Key Observations:
- Both portfolios struggled during 2008-2009 financial crisis
- EW portfolio recovered faster and maintained positive returns
- ETF remained below initial investment value for most of the period
- Largest outperformance difference among all sectors
Technology Sector (QTEC)

Performance Highlights:
- Equally-Weighted Return: 12.82% annually
- ETF Return: 11.43% annually
- Outperformance: +1.39% in favor of EW portfolio
- Sharpe Ratio: EW (0.59) vs ETF (0.47) - 26% better risk-adjusted returns
Insights: Technology shows the smallest outperformance gap, suggesting that large tech companies (represented in the ETF) have been strong performers. However, equally-weighted portfolios still edge out, likely due to capturing growth from mid-cap and emerging tech companies that aren’t heavily weighted in the ETF.
Key Observations:
- Both strategies performed well in the tech sector
- EW portfolio showed more consistent growth trajectory
- Technology sector demonstrated strong overall returns regardless of weighting method
Consumer Services Sector (FTXD)

Performance Highlights:
- ETF Return: -2.59% annually
- Equally-Weighted Return: -7.21% annually
- Underperformance: -4.62% (ETF outperformed)
- Sharpe Ratio: ETF (-0.13) vs EW (-0.35) - ETF had better risk-adjusted returns
Insights: Consumer Services is the only sector where ETFs outperformed. This suggests that in this sector, market leaders (large retailers, service companies) have been more resilient than the average company. The sector faced challenges from e-commerce disruption and changing consumer preferences, where established leaders with scale advantages performed better.
Key Observations:
- Both portfolios had negative returns during this period
- ETF’s value-weighting favored resilient large-cap companies
- Sector transformation (retail disruption) may have hurt smaller companies more
- Only sector where concentration in leaders was beneficial
Sector Overview & Key Findings
Key Findings:
Equally-Weighted portfolios outperformed in 3 out of 4 sectors (75%)
| Sector | ETF Return | EW Return | Difference | Winner |
|---|---|---|---|---|
| Health Care | 9.95% | 15.99% | +6.04% | ✅ EW |
| Finance | -7.55% | 0.98% | +8.53% | ✅ EW |
| Technology | 11.43% | 12.82% | +1.39% | ✅ EW |
| Consumer Services | -2.59% | -7.21% | -4.62% | ❌ ETF |
Key Insights & Implications
1. Diversification Benefits
Equally-weighted portfolios capture returns across the entire sector spectrum, not just market leaders. This is particularly valuable in sectors with high innovation and growth potential among smaller companies.
2. Crisis Resilience
During market downturns (2008 financial crisis, 2020 COVID), equally-weighted portfolios showed superior resilience. Diversification across many companies provided protection when large-cap leaders were hit hardest.
3. Sector-Specific Dynamics
- Health Care & Finance: Strong EW outperformance suggests these sectors have significant value beyond just the largest companies
- Technology: Smaller outperformance gap indicates large tech companies are also strong performers
- Consumer Services: ETF outperformance suggests scale advantages matter more in this sector
4. Risk-Adjusted Returns
Equally-weighted portfolios generally showed better Sharpe ratios, indicating superior risk-adjusted performance. The additional volatility was more than compensated by higher returns.
5. Market Leadership Question
The results challenge the assumption that market leaders (value-weighted) always outperform. In most sectors, the “average” company (equally-weighted) delivered better returns, suggesting that:
- Market capitalization may not always reflect future growth potential
- Smaller companies can drive significant sector returns
- Diversification provides both return and risk benefits
Conclusion
This comprehensive analysis reveals that equally-weighted portfolios outperformed value-weighted ETFs in 75% of sectors analyzed over the 2005-2020 period. The findings suggest that:
-
Diversification pays off: Spreading investments equally across sector companies captures growth opportunities beyond just market leaders
-
Crisis protection: Equally-weighted portfolios showed superior resilience during market downturns
-
Sector matters: Performance varies significantly by sector, with Health Care and Finance showing the strongest EW advantages
-
Risk-adjusted superiority: Better Sharpe ratios indicate that EW portfolios provide superior risk-adjusted returns
-
Market leadership isn’t everything: Large market cap doesn’t always translate to superior returns
Global Conclusions: The Complete Market Picture
The Complete Story of Market Leadership (20 05–2020)
Our comprehensive analysis across three integrated studies reveals a fundamental tension in modern markets: size doesn't always equal strength. Here's what the data tells us.
📊 Portfolio Performance
Equally-weighted portfolios outperformed in 75% of sectors, challenging the assumption that market-cap concentration drives returns.
👑 Power Score Hierarchy
Market leaders (highest Power Scores) control significant resources, but influence is distributed differently by sector.
📈 Leadership Dynamics
Stock leadership networks show that influence flows through unexpected pathways, not always from the largest firms.
🌐 Market Structure
The market operates as a network of interconnected sectors, where diversification provides both returns and resilience.
🎯 Key Insights Across All Analyses:
- Crisis resilience matters: During downturns (2008, 2020), diversification outperformed concentration
- Regime shifts are real: 2015 marked a turning point where Big Tech dominance changed market dynamics
- Sector heterogeneity is crucial: Leaders dominate Consumer Services; Followers excel in Health Care & Finance
- Power doesn't guarantee returns: Large market cap correlates with stability but not always with growth
- Breadth beats concentration: Over 15 years, the average stock (EW) outperformed the weighted index (ETF)